Škoda
80,000 localized assets with complete brand control
ITG and Škoda
With an increasing number of markets and channels to cover, Škoda needed brand-compliant content for its dealerships that retained local relevance and drove engagement. ITG provides the operational support to make it happen.
The Challenge
Škoda was struggling to produce compelling, localized content at scale while keeping it within brand guidelines.
Key challenges included:
128 retailer sites to cover
A rise in channels
Delayed campaigns and inconsistency in brand messaging as its teams tried to keep pace
The Solution
ITG offers the support Škoda needs to deliver on-brand, localized content at scale and pace. That means dealerships are seeing greater impact from their content, without risking brand compliance, while central marketing keep their hand on the steering wheel. Škoda’s teams are free from tedious manual versioning, and can focus on key strategic and creative ideas.
Results and Impact
80,000 localized creative assets delivered annually
100,000 dealership marketing requests processed per year
2,800 individual marketing plans created in one year
Conclusion
ITG has partnered closely with Škoda to transform the way it creates content, with a model that allows for the pace, scale, and localization needed to connect with customers across every channel.
“The greatest achievement has been the consistent execution and delivery of localized assets across hundreds of dealerships.”
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