Microsoft

Delivering Microsoft 365's global comprehension campaign with content production at scale

Client

Microsoft

Website

microsoft.com

Industry

Technology & Software

Pillars

Automate
Create

ITG and Microsoft

ITG adapted and expanded a domestic, multichannel Microsoft 365 Comprehension campaign across five key global markets. The campaign resulted in the seamless introduction of Microsoft 365 worldwide, delivering high-quality content production at speed and scale.

The Challenge

Scaling a global campaign with speed and precision

Microsoft needed a partner to execute their Comprehension awareness campaign across five global markets, ensuring consistency while adapting to regional nuances.

Key challenges for Microsoft included:

Producing standard and custom creative assets at scale, including: Video content, audio spots, social media assets & rich media display ads.
Managing deployment across five markets simultaneously.
Coordinating efforts across Carat teams and Microsoft's CMOs in multiple regions.

The Solution

ITG delivers a seamless, multi-market creative activation

Leveraging our global reach, ITG orchestrated the delivery of thousands of assets across five key markets, ensuring consistency and local market relevance.

Our approach included

Global teamwork: Mobilizing our creative teams across multiple time zones to meet strict deadlines
Market localization: Adapting assets for local audiences in Canada, the UK, France, Germany, and Australia
Seamless coordination: Working closely with Microsoft CMOs and Carat teams to ensure campaign alignment and execution

Results and Impact

Accelerating Microsoft's global rebrand with high-impact content

ITG successfully delivered all assets on time, earning the opportunity to lead subsequent campaign rounds.

9.5k assets delivered across all markets

47 countries reached

25 languages adapted

Conclusion

ITG's expertise in global creative production drives Microsoft's success

Through seamless coordination and high-speed local market adaptation, ITG ensured the Microsoft 365 Comprehension campaign was a success worldwide.

The first wave of the campaign aligned with the rebrand of Office 365 to Microsoft 365, requiring a simultaneous global launch with no room for delays. Our ability to execute at scale led to ITG being selected for future initiatives.

Microsoft Campaign Team

Need a global partner to execute your next campaign at scale?

ITG delivers agile, high-quality creative and content production for brands worldwide. Let’s accelerate your next campaign.

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