Hungry Horse
Delivering engaging content to customers across 200+ pub locations
ITG and Hungry Horse
ITG and Hungry Horse's partnership focuses on activating multiple annual campaigns across the pub estate. ITG delivers the necessary content infrastructure across channels and touchpoints.
The Challenge
With over 200 UK pubs, Hungry Horse requires rapid, scalable marketing content. ITG has supported the brand since 2021.
Key challenges included:
Activating campaigns simultaneously at 223 pub locations
Maintaining consistency and quality across all channels and touchpoints
Launching various new menus yearly with striking photography
The Solution
ITG work with Hungry Horse, as well as the brand’s other key partners and stakeholders, to craft creative concepts and translate them into agile Halo content and connected customer experiences. Hungry Horse also leverages our Capture Studios film and photography facility, and team of in-house photographers, producers, stylists and retouchers for a fast turnaround of high-quality photography.
Results and Impact
Summer Serves: 14 new beverages photographed in Infinity Cove
Spin 2 Win: Fully integrated campaign spanning TV screens, POS, social, and microsite
Paramount Pictures: POS content drove pub visits via kids' meal deals
Scotland Compliance: Tailored content ensuring local alcohol advertising compliance
Conclusion
Partnering with ITG allows Hungry Horse to reach all 223 of its pub locations with high-quality, consistent, meaningful content at scale, launching effective campaigns at the speed required in the fast-moving hospitality industry.
“With 200+ of our pubs to account for, each campaign requires marketing content to be produced quickly, for a range of channels, without sacrificing quality. ITG are so consistent in their delivery, and their work has a real impact on brand awareness.”
Sarah Williams, Senior Marketing Manager at Hungry Horse
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