Hotel Chocolat

Fast, efficient, multichannel Halo content for the All-New Velvetiser campaign

Client

Hotel Chocolat

Website

hotelchocolat.com

Industry

Retail

Pillars

Automate
Capture
Create

ITG and Hotel Chocolat

When Hotel Chocolat began preparing to launch the All-New Velvetiser, it needed a trusted partner who could deliver one of its most important product rollouts, and fast. ITG managed a complex, multichannel campaign that combined packaging, product photography, print, and in-store experiences. Every detail was handled with precision, powered by our Halo content model to bring the All-New Velvetiser to life across every channel at speed and scale.

The Challenge

The All-New Velvetiser represented a major moment for Hotel Chocolat. The brand needed complete creative alignment and flawless execution across hundreds of assets, from packaging and photography to digital content and store displays, all while maintaining total confidentiality. To achieve that, ITG had to:

Coordinate multiple workstreams across packaging, print, and digital teams.
Deliver high-quality Halo content for 43 flavor variants in multiple file formats.
Produce bespoke launch materials for every store, including large-format displays.
Manage delivery timelines across creative, production, and logistics without compromising quality or speed.

The Solution

Through our Halo content operations model, ITG connected every part of the launch, from creative to production, under one efficient, always-on workflow.

Our approach included

Tight coordination between packaging, print, and studio teams to maintain delivery speed.
Streamlined approval workflows powered by Storyteq for full visibility and version control.
Seamless collaboration with Hotel Chocolat’s in-house creative team to align every asset with brand standards.
Centralized scheduling and communication that kept all deliverables on track across ten months of production.

This end-to-end structure is what defines Halo content; a single creative idea built to flex across channels, formats, and audiences while maintaining creative integrity and performance.

Results and Impact

ITG delivered a nationwide campaign that seamlessly brought the All-New Velvetiser to life across physical and digital touchpoints, a standout example of Halo content in action, crafted from one idea and scaled across multiple formats and markets.

167 packaging artworks and 500+ digital assets created across All-New Velvetiser and 43 hot chocolate flavor variants

235,000 DM packs distributed nationwide

108 supersized display units produced and installed across stores

Through our connected Halo content model, Hotel Chocolat achieved the speed, scale, and savings needed to deliver one of its most ambitious launches to date.

Conclusion

Every detail of the All-New Velvetiser launch was managed with precision and purpose.

Through one connected workflow, ITG unified every part of the launch — keeping production consistent, collaboration seamless, and delivery on schedule.

For Hotel Chocolat, it marked a high-profile launch powered by the connected thinking behind our Halo content model.

“ITG’s commitment and attention to detail helped us deliver a standout, customer-focused in-store experience to bring the ALL-NEW Velvetiser to life.”

Nicky Green, Retail Marketing Campaign Manager at Hotel Chocolat

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