Jaguar Land Rover

Jaguar Land Rover (JLR), a world leader in automotive innovation and modern luxury, sought to redefine the customer purchase journey. Known for pushing boundaries in design and technology, JLR partnered with ITG to explore how cutting-edge gaming technology, Unreal Engine, could elevate its iconic Classic Defender’s purchase journey to drive more sales.

The result is a cinematic and engaging 3D visualisation experience, seamlessly integrated into JLR’s existing Martech and Sales systems. This transformative collaboration enabled JLR to deliver an unparalleled customer experience, while also unlocking greater engagement and conversions.

JLR aimed to modernise its vehicle purchase journey by leveraging Unreal Engine’s advanced gaming technology. However, to do so required seamless integration into its existing martech framework, without compromising data models or operational efficiency.

ITG worked with JLR, its 3D asset team, and PureWeb to integrate Unreal Engine into JLR’s purchase journey. Together, they created an immersive 3D experience, enabling dynamic vehicle visualisation across multiple environments. With enriched data and seamless integration, the solution delivered a cinematic journey that showcased features, captured configurations, and enhanced the customer purchasing experience.

By integrating Unreal Engine technology into JLR’s vehicle purchase journey, ITG delivered a dynamic and immersive customer experience. This innovative solution allowed JLR to engage customers with a cinematic journey, visualising their configured vehicles in real-time while guiding them through a seamless purchasing process. With significant improvements in conversion rates, engagement, and configuration completions, JLR has redefined the purchase journey for luxury vehicles.