What We Do

Capture

Create

Automate

Integrate

Approach
Work
About Us

Careers

People & Planet

Thinking

Integrate

Down Chevron Icon
Introduction
Technologies
Packages
Case Studies
Get in Touch
IntroductionTechnologiesPackagesCase StudiesGet in Touch

AI Lead Scoring to some thing else

Prioritize the leads that matter most

Shift from volume to value with ITG’s AI lead scoring. 
Our AI-powered Lead Value Index blends predictive scoring, behavioral segmentation and Salesforce-native integration to identify the prospects most likely to convert and the opportunities worth your budget.

The Problem

Marketers sit on mountains of customer 
and behavioral data, but without predictive scoring, every lead looks the same. 

The result?

Telephone clay icon

Sales teams waste time on unqualified leads. Don’t let your reps chase ghosts - surface only the leads ready to buy, so every call counts and time is spent where it really matters.

Chat clay icon

Campaigns reach the wrong audiences. When campaigns hit the wrong people, conversions stall — target with precision 
so your message lands with those who actually care.

Megaphone clay icon

Personalisation fails. Generic outreach feels like noise, bring relevance back by aligning content with real‑time intent and lead value.

The Impact

The impact of this is clear...

16%

Only 16% of marketers say their lead scoring models are fully aligned with actual conversion rates.

Forrester

71%

71% of buyers expect tailored experiences at every touchpoint. Without AI-driven lead prioritisation, you can’t deliver.

McKinsey

Why this Matters

Without AI lead scoring, teams struggle to separate high-value prospects from the rest.

This shows up as:

Crowd of people

Wasted spend on low-value prospects. Why pour budget into weak prospects? Channel resources where lead potential, and return, is proven.

Woman holding a sweater in a shopping mall

Lost revenue from missed high-value opportunities. High-value leads slip through the cracks when you can’t spot them — catch every opportunity before someone else does.

A happy woman looking at the phone in her hand

Brand erosion when customers receive irrelevant outreach. Irrelevant outreach doesn’t just underperform, it damages trust. Show you know your audience by speaking only when it matters.

With a single customer view, you can personalize confidently and react to behavior in real time. It also helps you measure performance at a customer level so you can focus spend where it works.

A Smarter Way

ITG’s Lead Value Index.

Our Lead Value Index applies AI lead scoring with human expertise to prioritize prospects by likelihood to convert and deliver lifetime value.

Mobile on a green mat

Proven across sectors. Automotive, retail, pharma, and hospitality.

A happy woman holding a phone, and reaching out of frame with her left arm

Certified Salesforce expertise. Einstein AI, Marketing Cloud and Data Cloud.

Illustration of a cloud saying 'salesforce' with two low-poly menu illustrations

Proprietary Lead Value Index. Prioritizes the prospects that drive enquiry, conversion and loyalty.

Illustration of a person holding a phone, looking at his right side

30% Higher Conversion. Companies using lead-scoring algorithms based on detailed prospect data saw 30% higher lead.

Delivering across a range of sectors

Hospitality

Automotive

Retail

Don’t let churn catch you off guard. Turn volume into value with AI lead scoring: book your discovery session or download the guide.

Our Integrate Packages.

A simple one-off implementation charge and an annual recurring licence fee.

illustration showing two panels labeled 'A' and 'B' with a tiny brain illustration in bottom right

AI-Driven Retention & Churn Prediction. Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.

Illustration of mobile phone along with a list of items

AI Lead Scoring Value Index. Shift from volume to value with ITG’s AI lead scoring. Our AI-powered Lead Value Index blends predictive scoring, behavioral segmentation and Salesforce-native integration to identify the prospects most likely to convert and the opportunities worth your budget.

Illustration of a low-poly website with a magnifying glass over it

360 Single Customer View. Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.

Illustration of Einstein standing in front of a speech bubble showing some chat

Einstein Insights for Campaign Optimization. Einstein AI analyses your campaigns while ITG turns the insights into results, combining Einstein Conversation Insights with test-and-learn, segmentation and content intelligence to lift engagement, cut waste and prove ROI.

Need support delivering engaging, AI-powered, agile content for every channel?

Fill in the form and our team will be in touch.