ITG Pink Papers
From Hero to Halo
“Modern marketing needs a smarter system”
Introducing Halo
Traditional marketing models are no longer fit for purpose.
More and more content needed, across more and more channels, with too many partners, and not enough budget. We make it simple. Many brands are still using disconnected tools and fragmented workflows, which leads to delays, inefficiencies, and poor content performance.
Our Pink Paper introduces Halo, ITG’s solution for smarter, more connected marketing operations. The Halo content model gives your team the structure and agility needed to convert ‘hero’ creative concepts into AI-enabled, channel-specific Halo content at speed and scale, driving significant time and cost efficiencies.
Fill in the form to download our Pink Paper.
What you’ll learn in the Pink Paper
The Halo model is a scalable marketing operating model that connects platforms, people, and processes — helping brands deliver at speed and scale.
Inside, you’ll discover:
- Why more brands are moving to integrated marketing operating models
- How to streamline the value chain across content, AI, tech, and teams
- Why big creative ideas are now just the beginning of marketing success
- What transformation looks like in a Halo-enabled marketing function
Need support delivering engaging, AI-powered, agile content for every channel?
Fill in the form and our team will be in touch.