More content isn’t better: What AI needs to produce high-quality marketing content

Over the past two years, brands have invested billions in AI — accelerating content creation at scale. But more content hasn’t led to better results. Andrew Swinand examines why content quality still lags, and how shifting the focus from “what can AI generate?” to “what does AI actually need to work?” is key to improving performance.

In the video above, Andrew takes us through our thinking here at ITG powered by Storyteq and how we can put the intelligence back into AI by first building the content backbone that AI needs to succeed.

After all, in a time when anyone can make anything, competitive advantage is found in knowing what to make.

Watch the full video now, and contact us to find out more about what we do.