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The problem: Customer data is fragmented, inconsistent, and difficult to act on in real time.
- Siloed systems
- Duplicate records
- Missing consent
- Disconnected experiences
Imagine knowing your customers so well you can deliver exactly what they need, before they even ask. That's the power of a true 360° Customer View.
And when you add AI and Agentforce automation, those insights become real-time, actionable, and cost-efficient. At ITG, we make it simple to integrate all of your data into Salesforce, from CRM and commerce to loyalty, service, and even legacy systems.
The solution: Customer 360 with ITG
A unified, AI-powered customer view that connects data, enriches insight, and activates it in real time.
One connected customer profile- Trusted, compliant data
- Actionable intelligence in the moment
- Seamless omni-channel experiences
What this enables:
Emerging behaviours uncovered. Spot shifts in customer needs early.
Hyper-personalisation. Match content and offers to individual motivations.
Omni-channel consistency. Unify comms, digital, service, retail, and content.
Deeper customer connections. Engage both rational and emotional drivers.
Sharper ROI. Invest in the audiences and channels that perform.
How we make it happen
Connect your data. We integrate CRM, POS, ecommerce, web analytics, service platforms, loyalty systems, and more into Salesforce, so every data point feeds a single customer view.
Make sense of the mess. Duplicate records, scattered IDs, missing consent, resolved. Identity resolution and GDPR-compliant consent management ensure every interaction is accurate and trusted.
Activate with AI. Agentforce becomes your always-on colleague, surfacing growth opportunities, alerting teams to behaviour changes, and triggering actions in real time.
Act in the moment. Insights become action instantly, delivering the right content, offers, and experiences exactly when they matter.
Measurable impact:
20–30% improvement in marketing ROI with Customer 360 and Einstein.
2–3× stronger retention and lifetime value through AI-powered personalisation.
Up to 40% reduction in operational costs through unified data.
Why ITG
Salesforce Specialists. Certified across SFMC, Einstein, and Agentforce — unlocking more than out-of-the-box capabilities.
AI-powered intelligence. Next Best Action, Living Segmentation, and Lead Value Index make your Customer 360 smarter and more relevant.
Creative + content firepower. Because insight only matters if it drives meaningful content and action.
Sector proven. Delivering results across automotive, retail, life sciences, and hospitality.
36.6%
Increase in sales from a single, connected view of every customer.
40%
Cost reduction with 4,600 users activated across 80 countries.
178 days
Of production time saved across 150+ global markets.
170+
Brands and markets served with connected customer intelligence.
Questions & Answers.
What is a 360° Customer View?
A 360° Customer View brings together data from across your business — CRM, ecommerce, service, loyalty and more — into a single, unified profile. It gives you a complete, real-time understanding of each customer so you can deliver more relevant, personalised experiences.
How does AI improve a Customer 360 strategy?
AI turns customer data into action. It identifies patterns, predicts behaviour, and surfaces next best actions — helping teams respond in real time with the right message, offer, or experience.
How do you unify data from multiple systems?
We integrate your existing platforms into Salesforce, connecting CRM, POS, web analytics, service, and more into one environment. We also resolve duplicate records and manage consent, ensuring your data is accurate, compliant, and ready to use.
What role does Agentforce play?
Agentforce acts as an always-on intelligence layer. It surfaces insights, flags changes in customer behaviour, and triggers actions automatically — so teams don't have to manually analyse data or wait to respond.
How quickly can we see results?
Because the solution is built within Salesforce, implementation is fast. Once data is connected, you can start activating insights immediately — with measurable improvements in engagement, efficiency, and ROI.
"It's helped us move from reactive marketing to a much more intelligent, connected approach where every interaction feeds into better decisions and stronger outcomes over time."
"An unbelievably powerful partnership! ITG have helped us to seamlessly integrate numerous backend systems and in turn deliver a world-class experience for JLR customers across our platforms."
The four pillars
of ITG's halo content strategy
Capture is just one pillar of ITG's Halo approach, designed to simplify every stage of the content lifecycle. Discover how ITG's holistic solutions can maximize the impact of your marketing campaigns.
Capture
Create
Automate
Integrate
Need support delivering engaging, AI-enabled, agile content for every channel? Fill in the form and our team will be in touch.