Most brands know they're losing customers. Few can identify risk early enough to change the outcome. Retention campaigns often arrive too late, disconnected from the behaviours, signals and moments that actually influence loyalty. AI-Powered Retention connects customer intelligence, predictive modelling and real-time journey orchestration into one continuous retention ecosystem, helping brands move from reactive retention to proactive customer loyalty.
Without connected retention intelligence:
Valuable customers slip awayRetention campaigns arrive too lateLoyalty becomes reactive instead of strategic5%
Increase in retention can drive up to 95% profit growth (HBR)
AI-Powered Retention combines predictive intelligence, customer behaviour and real-time journey orchestration to help brands identify churn risk earlier and intervene more effectively. Powered by Halo Intelligence and enabled through Salesforce and Agentforce, retention becomes a continuous strategy rather than a reactive win-back exercise.
Predict churn before customers leaveTrigger personalised interventions in real timeBuild loyalty through connected customer journeysImprove retention and customer lifetime value
Earlier churn visibility. Identify customer risk signals before disengagement becomes permanent.
More relevant interventions. Deliver retention journeys based on behaviour, intent and customer value.
Stronger customer loyalty. Build more connected relationships through timely and personalised experiences.
Smarter retention investment. Focus retention efforts where they create the greatest long-term commercial value.
Predict churn with AI. Halo Intelligence identifies behavioural patterns and risk signals across customer journeys, engagement and value.
Activate journeys in real time. Agentforce triggers personalised retention journeys dynamically across channels and touchpoints.
Continuously optimise retention. Every interaction improves future retention performance through connected intelligence and operational learning.
5% increase in retention can drive up to 95% profit growth (HBR)
80% of growth comes from existing customers (McKinsey)
2-3x higher retention through personalised engagement (McKinsey)
Salesforce specialists. We go beyond standard tools to deliver real retention impact.
AI + human strategy. We combine predictive models with creative and CX expertise.
Proven across sectors. From automotive renewals to retail loyalty and hospitality rebooking.
36.6%
Increase in sales from a single, connected view of every customer.
40%
Cost reduction with 4,600 users activated across 80 countries.
178 days
Of production time saved across 150+ global markets.
170+
Brands and markets served with connected customer intelligence.
AI-powered customer retention helps brands identify customers at risk of leaving and take proactive action before churn happens. By combining predictive intelligence with personalised engagement, businesses can strengthen loyalty, improve customer experiences, and drive long-term growth from existing customers.
Many retention strategies are reactive rather than proactive. Brands often recognise churn risk too late, resulting in missed opportunities to retain valuable customers. Generic campaigns and delayed outreach can reduce engagement and make loyalty efforts less effective.
ITG's AI-Powered Retention solution uses AI models integrated with Salesforce and Agentforce to identify churn risk in real time. It analyses customer behaviour, engagement, and value signals to trigger personalised journeys, helping brands move from simply identifying churn to actively preventing it at scale.
AI improves retention by enabling brands to deliver more relevant and timely experiences. By identifying behavioural patterns and motivations, businesses can personalise messaging, offers, and journeys to keep customers engaged, increase loyalty, and improve lifetime value.
AI-driven retention strategies can significantly improve business performance by reducing churn and increasing customer lifetime value. Research shows that even a 5% increase in retention can drive substantial profit growth, while personalised engagement strategies can deliver significantly higher retention rates and stronger long-term customer relationships.
"It's helped us move from reactive marketing to a much more intelligent, connected approach where every interaction feeds into better decisions and stronger outcomes over time."
"An unbelievably powerful partnership! ITG have helped us to seamlessly integrate numerous backend systems and in turn deliver a world-class experience for JLR customers across our platforms."
The four pillars
of ITG's halo content strategy
Capture is just one pillar of ITG's Halo approach, designed to simplify every stage of the content lifecycle. Discover how ITG's holistic solutions can maximize the impact of your marketing campaigns.
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